UBQ helps clients create seamless, meaningful experiences by applying proven experience design principles with a main focus human-centered design. By mapping end-to-end journeys and identifying key moments that matter, organisations are supported in designing intuitive, inclusive interactions that align with their purpose and values. With a focus on the real needs and behaviours of users, strategy and creativity come together to enhance usability, deepen engagement, and deliver experiences that are not only effective, but truly memorable—across digital products, services, and environments.

UBQ facilitates tailored workshops that empower teams to explore, define, and design better experiences through a human-centered lens. Each session is shaped around client goals—whether uncovering user insights, mapping customer journeys, prototyping new services, or aligning internal teams. Grounded in best practice design principles, the workshops create space for collaboration, creativity, and clarity, helping organisations move from complexity to actionable ideas. From discovery to delivery, these sessions provide practical tools, shared understanding, and momentum for meaningful change.

UBQ offers integrated support to experience designers through a white label service—embedding as an experience consultant, concept designer, or pitch team member to strengthen proposals and secure project wins. Whether shaping the strategic narrative, designing compelling experience-led concepts, or contributing to high-stakes pitches, UBQ brings clarity, creativity, and credibility to the table. With a deep understanding of human-centered design, storytelling, and service innovation, this offer helps partners stand out, build trust, and deliver confidently—without the overhead. By enhancing in-house capabilities with specialist expertise, companies gain a competitive edge in both the pitch room and the delivery phase.

UBQ offers tailored trend forecasting and insight reports designed to inform and inspire the future of the experience economy. Services include seasonal forecasts, trend reports, and analysis of global and niche trends, with a focus on cultural shifts, emerging aesthetics, and consumer behavior. Each report delivers clear, actionable intelligence to support strategic decision-making, product development, and brand storytelling.

Through engaging talks and keynote sessions, UBQ brings fresh thinking and provocation to events, away days, and leadership gatherings. Drawing on deep experience in design, strategy, and systems change, these sessions help audiences see challenges differently and imagine new possibilities. Whether exploring the role of design in complex systems, the power of creative leadership, or the future of services, each talk is tailored to spark conversation, shift perspectives, and inspire purposeful action.