Goc O’Callaghan is a globally recognised experience strategist, futurist, and entrepreneur specialising in the evolving experience economy. Combining strategic insight with creative innovation, Goc advises experience-led businesses on how to design meaningful, commercially valuable, and future-facing experiences that resonate deeply with audiences.

Goc’s work spans strategic planning, concept development, experiential design, and value creation, helping organisations identify and unlock both the perceived and measurable impact of experiences. Known for bridging visionary thinking with practical execution, Goc has built a reputation for transforming complex cultural and consumer trends into actionable business opportunities.

A respected trend forecaster and thought leader, Goc is widely recognised for expertise in predicting emerging shifts within the global experience industry. Goc’s research and insights have informed organisations who understand the importance of being experience-first in their approach and are seeking to remain relevant in rapidly evolving markets, with trend analysis featured in leading industry publications and conferences.

Goc is also the founder and director of the award-winning ArcTanGent Festival, internationally recognised for its pioneering curation and distinctive audience experience. The festival has become a globally respected cultural brand, earning multiple accolades including Best Small Festival at the UK Festival Awards.

Alongside entrepreneurial and consultancy work, Goc is completing doctoral research focused on why experiences matter, experience design best-practice principles, and the quantification of experiential value. Goc’s work sits at the intersection of academia, culture, innovation, and commercial strategy - positioning Goc as a leading voice shaping the future of the experience economy.